Predicting Market Future using Design Research

Trend Analysis, UX Research, Secondary Research
DURATION
6 Months
PRoject type
Design Trend Prediction, Research, Workshop, Analysis
CONTRIBUTORS
Aarshi Jain, Sayantani Mukherjee

OVERVIEW

During Sumer 2022, we interned at TATA Elxsi. As Design Researchers, we were responsible of building a trend report for a client company who wanted to launch product in the future.

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PROCESS

Step 1

Prelimnary Research

Understanding the concept, brand, client, requirements, and expectations

Step 2

Secondary Research

Identifying Trends from Trend Reports

Step 3

Regrouping and Synthesising

Building hypothesis based on trend research Fromm secondary Data

Step 4

Primary Research

Interviewing Users and Experts

Step 5

Analysis, and Insight Generation

Generating Insights from primary and secondary research by conducting a detailed analysis, and building a trend report based on it.

01

SECONDARY RESEARCH

LIFESTYLE AND AUTOMOTIVE TREND RESEARCH

  • Looking into multiple lifestyle trend reports, identifying possible trends in current and future
  • Preliminary research on SUB-4m, competitive benchmarking. Understanding automotive trends - current and future.

TREND ANALYSIS

  • Analysing the Trends, Classifying them
  • Connecting them to automotive trends, forming hypothesis for further validation

SKILLS DEVELOPED

  • Find relevant content without bias
  • Classify them into appropriate groups
  • Build connections to understand the effect on different stakeholders
  • Form multiple hypotheses based on the connections made
  • Working as a key team player
02

PRIMARY RESEARCH

INTERVIEW QUESTIONS

  • Gathering hypothesis from secondary research, and building a set of questions to ask the consumers
  • Evaluating each question, working on multiple drafts before deciding on final questionnaire
  • Practicing flow of the interview workshop, ensuring back-end efficiency
  • Redesigning questions based on who it is being asked to

DURING AND AFTER INTERVIEW

  • Taking speed notes and classifying the notes based on what each participant has said
  • Analysing interview Responses based on multiple identified categories
  • Making creative visuals and signs to ensure that consumer stays engaged throughout the interview

SKILLS DEVELOPED

  • Reframing questions to make them easier for respondent to understand.
  • Taking speed notes as soon as the person is speaking.
  • Being able to put forward the questions in the form of a conversation.
  • Evaluating different varieties of Data, and making connections between them
03

EVALUATING INSIGHTS

WHAT DID WE DO?

  • Converting speed written notes to post it’s on each qualitative answer
  • Segregating post its between age gender, and population
  • Identifying commonalties, extremes, and patterns identifying styles
  • Co-relating insights with client requirements to build a final trend report.

SKILLS DEVELOPED

  • Being able to thoroughly analyse each response, to identify patterns
  • Interconnecting responses, and bridging the gap between theory and practice
  • Visualising patterns with minimal use of text